Race IT Theme Builder
Working with the talented team at Race IT,
I created a unique solution for their customers.
A robust theme builder UI that allows the customer to create a design template with tons of options and a selection of templates. This new feature has improved the customers user experience.
I used a user-centered approach through user testing conducted with clients and internal staff. This process helped to develop a smart user interface.
Listening to the User
I developed the application through a series of client interviews and user testing using Invision prototypes. I worked in an iterative process updating and tweaking the flow and UI as I collected information from my user testing.
What was the Result?
The design department has seen a 30% reduction in design requests from clients. One client commented, “I feel so empowered”.
Our sales team now has a great feature to offer perspective clients.