Event Registration Platform
Race IT helps you sign up for your next marathon, triathlon, or local 5k. I helped brand, design, and user test the next generation registration platform for Race IT.
Race IT’s legacy registration platform had become dated and plagued with user experience issues. Working with the team I created user personas, journey maps, and prototypes.
A User Centered Process
User testing played an important part in the development of the flow and UI design of the platform. User testing was conducted using User Testing.com, current customer interviews, and internal staff feedback. The whole team was included in the process working in an agile environment.
A Whole New Look
To serve as the foundation for the new platform, I developed a style guide and pattern library to establish standards throughout the project.
What was the result?
The new platform, now in beta, provides an enhanced experience for their customers and better performance for high traffic events.